Generating interest in your club is important, whether the club is brand new or has been around for decades. There are several ways your club can raise awareness about its existence and activities. You can tell people about your club using word of mouth, newsletters, flyers, events, or social media, such as Facebook, Twitter, and YouTube. Successful clubs typically use a variety of marketing methods.
No matter how you go about marketing your club to generate interest, it is important that you tell the story you want to tell—highlight your club’s mission and what makes it unique or interesting. Some clubs are geared toward primary training, while others offer high-end aircraft with the latest avionics. Another club may be focused on the social aspect that comes along with a flying club community. No matter what your mission or the make-up of your club, there is an audience you want to reach.
All of your materials should include some basic information:
|What:||Mission or purpose
|Why:||Advantage or benefits of being a member|
|How:||To join and become a member
To contact you by phone and email
For more information on the various types of outreach click the following links:
Word of Mouth – This can be one of the most effective marketing tools to use. It incorporates using airport bulletin boards and establishing relationships with your airport community and businesses.
Social Media – Your website is the first place people will go to learn about the club and what it has to offer. Social media such as Facebook, Twitter, and YouTube also are good tools to get your message out to a broader audience.
Newsletters and Press Releases – Traditional outreach methods are still a great way to go, even if delivery methods have changed.
Events – Whether it’s geared just to your club members or a broader audience, holding an event like a safety seminar or an open house will help make your club known in the community.
AOPA Flying Club Finder – AOPA’s Flying Club Finder is the largest online directory of flying clubs, and a great way to put your club on the map.
Remember, a club's momentum is built and sustained through its members. As you welcome new members into your flying club, remind them to spread the word about what the club has to offer. Encourage them to explore some of the articles in this section and lend a hand in growing your membership and member participation.