March 29, 2012
By Ian J. Twombly
For anyone who has ever dreamed of flying, headset maker Sennheiser wants you to Live Your Dream by applying for one of eight $1,500 scholarships.
The Live Your Dream program was started as a way to increase the pilot population, reduce student dropouts, and better connect flight schools and students, said Christian Pulm, Sennheiser’s head of marketing and strategy. The company received more than 100 applicants for last year’s program, which awarded $1,000 to seven student pilots.
A number of changes are being made to this year’s program, including the addition of a scholarship and an increase in the award money. Flight schools are also being encouraged to better integrate into the program, Pulm said. By registering as a Live Your Dream flight school, Sennheiser hopes the school will promote the scholarship to students and be rewarded as a result. Any flight school with a winning student will receive incentives, such as a presentation from one of the Live Your Dream ambassadors—musicians and pilots Ravi and Joe Ellis, and the Aerostars airshow team.
Applications will be accepted starting in May via the Live Your Dream website.
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