News Archive
AOPA TV ads about GA score big returns
With nearly a week left to run in AOPA's new television ad campaign that helps educate the non-flying public about general aviation, early results have been extremely good. The 30-second ads on the Weather Channel show viewers an interesting fact about general aviation and direct them to www.GAservingAmerica.org to learn even more.
During the first week of the campaign, the number of unique visitors to the Web site has increased ten fold. That means ten times more people have been exposed to the truth about general aviation.
To see what times the commercials can be seen on the Weather Channel, click here. To view the commercials on the Internet, click here.
"These ads build on the success earlier this year of a print ad campaign in major daily newspapers all across the country. By running this campaign during the busy holiday travel season, we've reached a lot of folks who might otherwise never give GA a second thought," said AOPA President Phil Boyer.
The campaign also includes banner ads on the aviation page of The Weather Channel's Web site and on the Intellicast weather Web site.
GA Serving America is aimed primarily at nonpilots but can also be useful to pilots. It is a teaching tool that helps explain all the many facets of general aviation and the critical role GA plays.
"The general aviation community has not always done a good job explaining to the rest of the country how vital GA is to our nation," Boyer said. "These ads, and especially the GA Serving America Web site, are helping to raise awareness."
02-4-159x
December 31, 2002
