May 26 issue of Flight School Business

Flight School Business

VOL. 10-ISSUE 11-May 26, 2020

TRAINING TRENDS

Celebrating resiliency in a time of turmoil

Flight schools and instructors across the country have been vying for top status in the annual AOPA Flight Training Experience Awards for several years, hoping their students will highlight them in an online survey. But, like so much of the world in this COVID-19 climate, the awards are not the same this year. READ MORE ›

NEWS

Colleges collaborate on return to flight training

Collegiate flight programs across the United States are sharing techniques to help get flight training off the ground as coronavirus pandemic restrictions begin to ease. A series of emails among dozens of collegiate flight schools morphed into a nationwide alliance to help share health safety tips and procedures that educators could use during day-to-day classroom, office, and flight training situations. READ MORE ›

'You Can Fly' special issue lands at flight schools

Flight Training, AOPA's multimedia brand dedicated to inspiring and educating student pilots, has produced a special issue titled You Can Fly: Your Path to Become a Pilot. In February, custom You Can Fly countertop displays filled with the special publication were distributed to 875 of the most active flight schools in the United States. READ MORE ›

Father-son duo cross the country for a cause

An 18-year-old student pilot and his 1,000-hour instrument-rated pilot dad decided to do something useful during the COVID-19 pandemic that would benefit a good cause. Their idea took them across the country. READ MORE ›

When Skyhawks ruled the Earth

Flight tracking data reveal an interesting flip of the aviation script related to the coronavirus pandemic: While Boeing 737s remain the most common transport aircraft flying at any given moment, Cessna Skyhawks often have them outnumbered. READ MORE ›

POLL

Employee status

Have you laid off any employees since the start of the COVID-19 pandemic? Tell us in this week's survey.

Results

In the May 12, 2020, edition we wanted to know if your flight school is open or closed. Here are the results.

MARKETING

Money out, customers in

Are your marketing dollars doing their job? The only way to find out is to measure some critical variables and determine whether dollars spent in marketing affected those variables. William Woodbury shows you how to measure cost per lead, cost per customer, conversion rate, customer lifetime value, and return on investment for a specific campaign. READ MORE >

QUICK TIP

The CARES Act, signed into law in March, includes $376 billion in relief for U.S. workers and small businesses. The Small Business Administration has more information on how to apply for loan and debt relief programs under the new law.

SAFETY

Help your customers return to proficiency

Rusty pilots and dormant aircraft can be, by themselves, problematic. In combination, they present an expanded risk to aviation safety. The AOPA Air Safety Institute, in partnership with Hartzell Propeller Inc., has created a return-to-flight proficiency plan for both VFR and IFR pilots that is designed to give a clear step-by-step approach to refreshing knowledge and sharpening skills that degrade after a period of inactivity, such as grounding due to local shelter-in-place orders.

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Flight School Business Editor:
Jill W. Tallman

Production Specialist:
Sylvia Horne

Advertising Production Coordinator:
Donna Stoner

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