The Marketing Program Coordinator is responsible for coordinating and developing marketing efforts for select product programs. This role assists and supports the Program Director in detailed marketing planning, budget development, communications, production and analysis reporting within the Aircraft Owners and Pilots Association and external partners, vendors, and agencies. Products will range from branded merchandise, to paid and free online products and services.
1.) Product Oversight: Oversight and coordination of all aspects of branded merchandise product. Duties include, but are not limited to: determining what branded merchandise is carried, creative input in designing new merchandise, develop merchandise pricing model, manage, track, plan and measure all monthly print and digital marketing efforts, track and monitor monthly sales to gauge profitability, monitor financial models and budgets, manage relationship with outside vendor, review all material developed by partners/vendors to ensure AOPA and program message is on strategy and is represented correctly from a tone, design, and member position.
2.) Program Coordination: For select programs and products, duties include: vendor/partner relations, marketing budget development and management, marketing plan development, scheduling and coordination, revenue and expense responsibility, member communication and ongoing program maintenance.
3.) AOPA partner, vendor, and marketing agency communication: Establishes and maintains relationships with key partners. Manages activities, research, and correspondence. Manages marketing agency relationships as well as production and inventory.
4.) Marketing Coordination: Oversee budgets for marketing promotions and for creative productions with in-house departments and external stakeholders. Responsible for executing program marketing campaigns across all relevant marketing channels. Develop and maintain marketing schedules, expense tracking, data requests, printing/production.
5.) Marketing and Financial Reporting, Analysis, and Recommendations: Produce status reports on marketing initiatives and financial status of programs including response/cost benefit and data analysis for each program. Develop, generate, and provide marketing analysis reports indicating initiative progress/response for efforts.
6.) All other duties as assigned.
To apply for this position with Aircraft Owners and Pilots Association (AOPA) please click on Apply Now.
AOPA offers a comprehensive benefits package that reflects how much we care about our employees. Benefits include medical, dental, and vision insurance; retirement; short-term and long-term disability; life and AD&D insurance; flexible spending accounts; tuition reimbursement; a wellness program; flexibility in work hours; and paid holidays.
And ... although not all AOPA employees are pilots, we offer the opportunity for our employees to obtain a private pilot certificate for free. We also provide continued assistance to help employees maintain their flight proficiency.
AOPA is an equal opportunity employer committed to diversity in the workplace.