AOPA Online Native Advertising Campaign
Collaborate with AOPA to publish your company-provided advertising materials as a Native Advertising Campaign in AOPA Media channels in the format and for the duration specified below. Need help developing a campaign? AOPA Media can provide editorial support to bring your product/service to life through compelling storytelling and vibrant imagery/video.
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Call Us: 301-695-2368
Exposure
A typical 30-day online Native Ad Campaign will run in the following channels and will result in more than 1 million impressions.
ePILOT
- Native ad/article summary - links to Native Article on AOPA.org (single placement; Friday launch)
AOPA.org
- Promo block with headline and image on Homepage in “From Industry” section (1 week)
- Promo block on News & Media landing page (2 weeks)
- Full native online article with images/video on article page - tagged for up to 3 keywords (30 days).
Coincident with your Native Ad Campaign, AOPA will provide a single social media post during the same 30-day window as appropriate to the content and any associated images/video. Advertiser bears responsibility for hosting any video provided.
All native ad placements will be labeled “From industry,” “Your Company created content,” and/or “Advertisement.”
Rates
Increase your exposure and the effectiveness of your campaign by adding a full- or partial-page print component in either AOPA Pilot, Turbine Edition or Flight Training magazines. Cost-effective negotiated print rates apply to the publication, frequency, size, and placement of the print component.
Rate and Service Options
AOPA reserves the right to accept/decline or edit company-provided content at its discretion.
Net Rate
Rate card pricing for a current advertiser is net $3,300 per 30-day online native ad campaign or $3,800 for materials developed by AOPA Media. Advertisers are encouraged to provide new, fresh ads/articles; therefore, we offer discounts for multiple campaigns.
Specifications
MATERIAL SPECIFICATIONS
- Native ad/article – Up to 500 words (Word.doc)
- Up to 3 sentences introduction-summary
- Up to 3 images (3200x1800px, 72 dpi)
- Embed code; associated URL
- Video (Vimeo/YouTube links) (video hosting remains advertiser responsibility)
- Up to 3 topics selected for keyword tagging from AOPA Controlled Vocabulary list
Statistics
AOPA EPILOT NATIVE CAMPAIGN KICK-OFF
- 210,000 ePilot subscribers
- 67,200 Emails seen by readers
- 32% open rate
AOPA.ORG SPONSORED CONTENT
- 780,100 Pilots see article on AOPA Homepage and News Pages
- 4,290 Number of pilots who read your entire article
- 0.55% CTR
AOPA PILOT INTEGRATED DISPLAY AD
- 462,000 Pilots and enthusiasts reached worldwide
- 43,500 Readers who plan to purchase a New Certified Aircraft withing 24 months—17%
- 364,500 Number of pilots who prefer print and digital versions—62%
FB/INSTAGRAM LEAD GEN GUEST POSTS
- 25,000 Pilots reached through Facebook and Twitter
- 575 reactions from likes to Wow
- 400 People who clicked, commented, shared and retweeted your post
AUDIENCE
- 1,477,000 Pilots and enthusiasts exposed to you 30-day campaign through AOPA Media