AOPA’s unprecedented holiday initiative to dramatize the value of local community airports begins December 24 with 15 TV commercials on cable’s popular Weather Channel and continues through January 2 as millions of Americans will be home checking weather for holiday travel and activities.
The campaign to sensitize the public about general aviation’s value to the community also includes the mailing of 9,000 information packages (including AOPA’s 24-minute America’s Airports video) to governors, state legislators, county executives, mayors, and chambers of commerce nationwide. Nearly 4,000 FBO owners/managers will get a copy for use in their local community.
Here’s the schedule of our Weather Channel advertising for Thursday, December 24, through Sunday, December 27. The schedule for December 28 through January 2 will be available next week. (All times Eastern. Late-night airings are for West Coast prime-time audiences.)
December 24
8:07 a.m. | Weather Center |
8:43 a.m. | TravelWise |
9:26 a.m. | Weekend Outlook |
9:37 a.m. | Weather Center |
10:07 a.m. | Weather Center |
2:43 p.m. | TravelWise |
5:07 p.m. | Weather Center |
5:26 p.m. | Weekend Outlook |
5:43 p.m. | TravelWise |
7:43 p.m. | Travelwise |
8:26 p.m. | Weekend Outlook |
8:43 p.m. | TravelWise |
10:46 p.m. | Weekend Outlook |
1:25 a.m. | Weekend Outlook |
1:43 a.m. | TravelWise |
December 25
8:26 a.m. | Weekend Outlook |
9:43 a.m. | TravelWise |
1:37 p.m. | Weather Center |
2:43 p.m. | TravelWise |
4:37 p.m. | Weather Center |
6:26 p.m. | Weekend Outlook |
9:11 p.m. | Weather Center |
December 26
12:37 p.m. | Weather Center |
10:11 p.m. | Weather Center |
10:26 p.m. | Weekend Outlook |
1:07 p.m. | Weather Center |
December 27
2:07 p.m. | Weather Center |
1:37 a.m. | Weather Center |
We’d appreciate hearing your reaction to our efforts to promote America’s airports. After you’ve viewed AOPA’s TV commercial, please send an e-mail to AOPA’s Communications Division telling us how you liked it.
December 23, 1998