One aviation family believes the industry's biggest challenge isn't just attracting future pilots—it's making sure they stay.
Every pilot remembers their first flight, their first instructor. Sometimes the connection is immediate, sparking a lifelong love of flying. Other times, the fit simply isn't there. Progress slows, frustration builds, and students begin wondering whether they belong in aviation at all.
The pattern became clear to certificated flight instructor and Lima Flight CEO Jess Ellwanger after meeting two student pilots who were considering giving up on flight training. Neither lacked the ability to succeed. Instead, Ellwanger believed, they had been paired with instructors whose teaching styles did not match the way they learned.
"I started to think how many people we were losing because of that frustration," he said. The experience changed how he thought about instruction. When teaching and learning styles clash, students lose confidence, understanding, and momentum. Drawing on his own experience as a CFI, Ellwanger became convinced the issue wasn't skill it was compatibility and when a student and instructor align more meaningful learning follows. "They learned a lot more and a lot more deeply," Ellwanger said. "There was deeper systems knowledge and aerodynamic knowledge. So I kind of looked at that as a whole and kind of came up with that as the solution for how can we make this better or how can this happen more consistently."
This realization became the foundation for Lima Flight, a family-run business, with Jess Ellwanger leading the company's vision. His father James, serves as the marketing director, and his mother, Melinda, is director of operations. Together, they set out to mitigate the student and instructor frustrations they repeatedly witnessed firsthand and have expanded the platform from an instructor directory into a broader aviation resource while keeping the original mission intact: helping people find their place in aviation.
When AOPA first featured Lima Flight shortly after its launch in 2025, the app focused on helping students find the right instructor before making that initial phone call. Just over a year later, the platform has expanded beyond instructor matching to include flight schools, rental aircraft, aviation organizations, mechanics, maintenance facilities, and other resources designed to make navigating general aviation easier.
As part of CFI training, instructors spend considerable time studying how people learn. Some students learn through detailed explanations, while others need demonstrations or hands-on practice before concepts begin to click. Ellwanger believes those differences often receive less attention once training begins.
Lima Flight’s directory allows CFIs and flight schools, mechanics, and maintenance facilities to maintain their profiles while students search by location, teaching style, and availability. The app's location-based functionality uses a user's geographic location to identify nearby aviation resources, reducing the need to rely on word-of-mouth or outdated instructor listings. Ellwanger said many FAA instructor listings were outdated, leaving prospective students waiting weeks for callbacks only to learn an instructor was no longer teaching. Unlike many online directories, Lima Flight is free for students and GA users to search and connect.
To help keep listings accurate and updated, Lima Flight requires a $9.99 monthly listing fee for CFI and mechanic profiles, encouraging providers to keep their contact information and availability current while giving students greater confidence that the person they are contact through the app's secure email system are actively offering services. Many new CFIs discover that earning a certificate is only part of the job; finding students, building a reputation, and maintaining a professional presence are also important. "They don't really tell you that you're going to be your own business," Ellwanger said. "And that's typically what we see in the field. And that comes and can come with a lot of responsibilities, like making a website, marketing yourself."
The addition of mechanics and maintenance facilities reflects another challenge facing GA. Pilots struggle to locate maintenance support when they need it, while new mechanics can have difficulty gaining visibility. By allowing them to create profiles alongside flight schools, Lima Flight aims to make those connections easier to find.
The Lima Flight app is available from the App Store or Google Play.