Why should you care?
If you’ve never participated in the poll, you may be wondering why you should try to get your customers to talk about the training they receive from your business.
The Flight Training Poll is an incredible opportunity to get valuable feedback from your customers. It’s a chance to get national recognition for the services you provide. And it’s a way to get more customers—because they seek out the winning schools, whose high scores represent the best of the best in the Flight Training Excellence Awards.
What’s more, when you ask your customers to rate your flight instructors and your business, that sends a clear message that you want to improve their training experience. It shows clients that you value them. And it causes your clients to become more invested in your flight school and your flight instructors.
How can you encourage your customers to take the poll? We’ve put together a package of resources to help you do exactly that.
After you travel to the main poll page, you’ll find all the resources here: a sample strategy and timeline; a sample promotional email to your clients; and even sample social networking posts that you can plug right in to your Facebook and Twitter feeds. There are flight instructor talking points that you can share with your staff. Our webcast, Award Winning Customer Service: How to Excel in AOPA’s Flight Training Excellence Poll, shares best practices from some of the previous winning flight schools.
Still to come is a .pdf file of a promotional poster you can put up in your flight school that will direct customers to the poll.
Another great selling point is that everyone who participates is entered into the 2016 Flight Training Poll Sweepstakes. They’re then eligible to win a prize from Aircraft Spruce & Specialty, Jeppesen, Pilot Workshops, or Sporty’s.
The poll closes on August 22. Don’t wait until the last minute to start getting your customers excited about taking part.
Jill W. Tallman is editor of Flight School Business.