It’s always a treat to get an email from a flight school—you never know when one will arrive in your inbox with an innovative bit of marketing that makes you want to tip your proverbial hat.
The South has been experiencing an uncharacteristically harsh winter, but that hasn’t stopped the flight school from sending out a winter newsletter full of student accomplishments. Even more relevant is the detailed description of upgrades to one of the flight school’s trainers, performed at the most recent annual inspection.
In this instance, the airplane received two Garmin G5 units. “One provides horizon information. The other replaced DG based info with AHARS based information. These two G5s back each other up in the event of failure, with each having a four-hour back-up battery,” Brunswick noted. With dual G5s, the airplane’s vacuum system could be removed.
Additional work included installation of a new turn coordinator and new engine baffling, some elevator and rudder cable pulleys were replaced, and a lot more. Photos of the panel in progress and a nice “after” shot accompanied the story.
Overkill or smart marketing? I think it’s very smart. The upgrade article tells customers a few things:
Congratulations, Brunswick Air, for conveying all this to your customers in a single email, and for doing it in a way that is approachable and digestible.