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The largest, most frequently visited and robust website in general aviation makes AOPA. org the place to be seen. Reach eager pilots and actively engaged enthusiasts with quality aviation videos, podcasts, articles, and critical resources— quality content that can be customized to meet your marketing needs.

Email us: [email protected]
Call Us: 301-695-2368



  • 1.9 Million monthly page views
  • 780,000 monthly unique visitors  
  • 90% of users made an aviation purchase online within past 12 months
  • 79% access online flight planning and weather


  • 64% plan to take recurrent flight training
  • 60% plan to purchase avionics and aircraft systems 
  • 52% plan to purchase new paint and aircraft batteries



File Specifications

  • File Format: Rich Media, HTML5 (must follow Google Ad Manager guidelines), .jpeg or .gif
  • Resolution: 72 dpi min resolution
  • Max Animation Length: 15 sec.
  • Max Video Length: 30 sec.
  • Max Animation Frame Rate: 24 - 30 fps
  • Z-Index Range (Non-Expandable/Expandable): 0 - 4,999 / 5,000 - 1,999,999 (for entire ad unit)
  • Audio Initiation: Must be user-initiated (on click: mute/un-mute); default state is muted
  • Minimum Required Controls: Mouse On/Off for expansion video must include: Play, Pause, Mute (volume control to zero (0) output may be included instead of or in addition to Mute control)
  • Labeling Requirements, Font Size, etc.: Ad unit content must be clearly distinguishable from normal webpage content (i.e., ad unit must have clearly defined borders and not be confused with normal page content)
  • Links: Include complete URL for hyperlinking
  • Submission Lead-Time: 5 business days before campaign start.
  • Implementation Notes & Best Practices: For times when the user’s browser does not support creative functionality, (i.e., Rich Media), provide a backup image.

Download the 2024 Media Kit