ACTIVE ONLINE BUYERS

• 1.9 Million monthly page views
• 780,000 monthly unique visitors  
• 90% of users made an aviation purchase online within past 12 months
• 79% access online flight planning and weather

IN THE NEXT TWO YEARS

• 64% plan to take recurrent flight training
• 60% plan to purchase avionics and aircraft systems 
• 52% plan to purchase new paint and aircraft batteries

• File Format: Rich Media, HTML5 (must follow Google Ad Manager guidelines), .jpeg or .gif
• Resolution: 72 dpi min resolution
• Max Animation Length: 15 sec.
• Max Video Length: 30 sec.
• Max Animation Frame Rate: 24 - 30 fps
• Z-Index Range (Non-Expandable/Expandable): 0 - 4,999 / 5,000 - 1,999,999 (for entire ad unit)
• Audio Initiation: Must be user-initiated (on click: mute/un-mute); default state is muted

• Minimum Required Controls: Mouse On/Off for expansion video must include: Play, Pause, Mute (volume control to zero (0) output may be included instead of or in addition to Mute control)
• Labeling Requirements, Font Size, etc.: Ad unit content must be clearly distinguishable from normal webpage content (i.e., ad unit must have clearly defined borders and not be confused with normal page content)
• Links: Include complete URL for hyperlinking
• Submission Lead-Time: 5 business days before campaign start.
• Implementation Notes & Best Practices: For times when the user’s browser does not support creative functionality, (i.e., Rich Media), provide a backup image.