What customers are really concerned about is value. Spent money is gone forever, but an investment, by definition, is intended to produce a return. when prospective students start asking about the cost of flying, make sure you tell them the whole story.
Youch! The mere thought of this question makes every CFI cringe because the answer is so tough. The simple and obvious reply is a flat figure, like "$2,800," or "$4,500." But one-word answers rarely do the trick.
Many variables are at work in the training cost equation. How often will the student fly? Will the weather cancel a lot of lessons? And, how quickly will the student catch on? The answers to these questions can make a huge difference in the bottom line cost of learning to fly.
Greg Brown
Greg Brown is an aviation author, photographer, and former National Flight Instructor of the Year.
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