Building on the success of a print advertising campaign earlier this year, AOPA is reaching out to the non-flying public with new television commercials that began running on Monday. The 30-second ads, running on The Weather Channel, will reach some 24 million households across the United States. They show viewers an interesting fact about general aviation and direct them to www.GAservingAmerica.org to learn even more.
"By running this campaign during the busy holiday travel season, we'll reach a lot of folks who might otherwise never give GA a second thought, as they watch for the forecast at their destinations," said AOPA President Phil Boyer.
The campaign also includes banner ads on the aviation page of The Weather Channel's Web site and on the Intellicast weather Web site.
GA Serving America is aimed primarily at nonpilots but can also be useful to pilots. It is a teaching tool that helps explain all the many facets of general aviation and the critical role GA plays.
"It's important that the public understand what general aviation is, how it works, and what it does for all Americans," Boyer said. "What we convey in these ads and with this Web site is that general aviation is important to the fabric of American life."
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