By AOPA ePublishing staff
On Dec. 17, AOPA celebrates the 104th anniversary of Orville and Wilbur Wright’s first powered flight in 1903. Americans' freedom to fly for business, charity, and pleasure surpasses that of any other nation, and many don't think about how important the small general aviation airplanes and airports are to their personal quality of life.
That’s why AOPA is reaching out once again, during the busy holiday travel season, to the nonflying public with six TV commercials that begin running on Dec. 17 and will continue through Dec. 31. The 30-second ads, running on The Weather Channel, are expected to reach more than 30 million viewers across the United States to show interesting facts about GA, create awareness, and direct them to GA Serving America to learn even more.
GA Serving America is aimed primarily at nonpilots, but can also be useful to pilots. It is a teaching tool that helps explain the many facets of GA and the critical role it plays in our society. The site also provides safety and economic statistics. AOPA members can use the site to explain GA to friends, coworkers, and other members of the nonaviation community.
In an effort to increase the general aviation pilot population, AOPA is targeting adventurous individuals, who enjoy recreational activities, with learn-to-fly commercials through the Outdoor Channel.
The commercials, co-sponsored by AOPA and the General Aviation Manufacturers Association, begin Nov. 19 and continue over the course of five weeks, showing more than 250 times.
December 13, 2007