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Facebook group took off fastFacebook group took off fast

Photo by John Marzulli, courtesy of Brice Van Baren, Flights Above the Pacific Northwest.

Brice Van Baren had been flying for two years, earning a private pilot certificate and instrument rating, when he looked around and realized that beyond his CFI, “I really couldn’t make any friends” in aviation. “I’m a social guy,” the Seattle pilot explained in a telephone interview, recalling the day when he decided to put his IT and graphics background to work using one of the principal social tools of the age: Facebook.

“There’s a button that says, ‘create group,’” Van Baren recalled noticing. He clicked that button, thought about a name for a few minutes, and in February 2012, Flights Above The Pacific Northwest, or FATPNW, was born. Van Baren invited his instructor, who invited a few friends, and there were 14 members the following day. Then 25 the day after, 50 the day after that, and today, just over three years since the first mouse click, nearly 2,000 pilots, controllers, mechanics, aviation lawyers, aviation insurance agents, and others who share a passion for flight. The online group has facilitated numerous events—fly-ins, breakfasts, cookouts, and tours of air traffic control facilities among them.

“The word got around,” Van Baren said. “It was really an honor. It’s amazing how it blew up.”

Today, the group serves many functions. Members can reach out for advice on mechanical issues, when in need of a ride, or just to share photos (the original main purpose)—with confidence that they will get a response.

“It’s epic. Really, that’s the word: It’s epic,” Van Baren said. “People are amazing.”

For Van Baren, it has also been a labor of love. He spends many hours each week working with fellow volunteers to moderate the discussion and approve new members. Those volunteers rotate each year, while Van Baren remains the guiding force behind the group. He prepares a new banner graphic every week or so, does logistical work (including phone calls to restaurants and FBOs to alert them of an upcoming event); his phone is abuzz with notifications.

Van Baren said those real-world events are a core function—the main idea is to get people together in real life united by a love of aircraft and aviation—and he nearly always finds a warm welcome from businesses eager to accommodate crowds of three dozen or more.

“People always are very excited,” Van Baren noted. “FBOs make sure they have enough fuel.”

A Facebook group launched in 2012 has drawn nearly 2,000 participants.

All of this serves Van Baren’s main mission: to promote general aviation, and make the GA community stronger. “We need to work together.”

“It’s great to see the way Flights Above the Pacific Northwest is growing and serving as a model for others who want to help build a more robust GA community,” said Katie Pribyl, AOPA senior vice president of communications and outreach. “These efforts will go a long way to helping more people get involved, and stay involved, with general aviation. We look forward to seeing the momentum build as ideas like these take hold in general aviation communities around the country.”

Some group members have relocated to other regions, and sought out Van Baren’s advice on replicating the success of FATPNW where they now live.

“I actually coached them and helped them create their sites,” Van Baren recalled about working with a similar group created for the Carolinas and Virginia region, and another in Texas. He counsels them to be prepared to put some time in, though the rewards are fulfilling. “There’s no money to be made, there’s no membership fees. It’s all about the community.”

Jim Moore

Jim Moore

Editor
AOPA Online Editor Jim Moore joined AOPA in 2011 and is an instrument-rated private pilot who enjoys competition aerobatics.
Topics: Pilots, Travel, Pilot Training and Certification

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