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AOPA Online Native Advertising Campaign

Collaborate with AOPA to publish your company-provided advertising materials as a Native Advertising Campaign in AOPA Media channels in the format and for the duration specified below. Need help developing a campaign? AOPA Media can provide editorial support to bring your product/service to life through compelling storytelling and vibrant imagery/video.

Email us: [email protected]
Call Us: 301-695-2368

Exposure

A typical 30-day Online Native Ad Campaign will run in the following channels and will result in over 300,000 reader exposure.

ePILOT

  • Native ad/article summary - links to Native Article on AOPA.org (single placement; Friday launch)

AOPA.org

  • Promo block with headline and image on Homepage in “From Industry” section (1 week)
  • Promo block on News & Media landing page (2 weeks)
  • Full native online article with images/video on article page - tagged for up to 3 keywords (30 days).

Coincident with your Native Ad Campaign, AOPA will provide a single social media post during the same 30-day window as appropriate to the content and any associated images/video. Advertiser bears responsibility for hosting any video provided.

All native ad placements will be labeled “From industry,” “Your Company created content,” and/or “Advertisement.”

Rates

Increase your exposure and the effectiveness of your campaign by adding a full- or partial-page print component in either AOPA Pilot, Turbine Edition or Flight Training magazines. Cost-effective negotiated print rates apply to the publication, frequency, size, and placement of the print component.

Rate and Service Options

AOPA reserves the right to accept/decline or edit company-provided content at its discretion.

Net Rate

Rate card pricing for a current advertiser is net $3,000 per 30-day online native ad campaign or $3,500 for materials developed by AOPA Media. Advertisers are encouraged to provide new, fresh ads/articles; therefore, we offer discounts for multiple campaigns.

Specifications

MATERIAL SPECIFICATIONS

  • Native ad/article – Up to 500 words (Word.doc)
  • Up to 30-word introduction-summary
  • Up to 3 images (3200x1800px, 72 dpi)
  • Embed code; associated URL
  • Video (Vimeo/YouTube links) (video hosting remains advertiser responsibility)
  • Up to 3 topics selected for keyword tagging from AOPA Controlled Vocabulary list

Statistics

AOPA EPILOT NATIVE CAMPAIGN KICK-OFF

  • 216,000 Pilot subscribers
  • 71,000 Emails seen by readers
  • 19,100 Readers clicked through to full sponsored article
  • 31% open rate

AOPA.ORG SPONSORED CONTENT

  • 727,100 Pilots see article on AOPA Homepage and News Pages
  • 1,800 Number of pilots who read your entire article
  • 0.55% CTR

AOPA PILOT INTEGRATED DISPLAY AD

  • 461,000 Pilots and enthusiast reached worldwide
  • 43,500 Readers who plan to purchase a New Certified Aircraft withing 24 months—17%
  • 427,000 Number of pilots who prefer print and digital versions—91%

AOPA SOCIAL MEDIA FB/TWITTER LEAD GEN GUEST POSTS

  • 21,000 Pilots reached through Facebook and Twitter
  • 500 reactions from likes to Wow - 2.3%
  • 350 People who clicked, commented, shared and retweeted your post. 1.6%

AUDIENCE

  • 1,429,000 Pilots and enthusiasts exposed to your 30-day campaign through AOPA Media

Download the 2020 Media Kit