GA Serving America, the Aircraft Owners and Pilots Association's effort to educate the non-flying public about general aviation, has been honored as one of the best examples of interactive marketing by the Direct Marketing Association of Washington.
DMAW, an association that deals with all aspects of direct marketing including Internet outreach, presented AOPA with a Bronze Maxi Award for the Web site's easy-to-use, logical design.
GA Serving America is the result of AOPA's General Aviation Restoration Fund, established shortly after the September 11, 2001, terrorist attacks, when general aviation's public image suffered a black eye solely because the non-flying public did not understand "those little planes." The Web site was funded entirely by voluntary donations from individual AOPA members interested in correcting public misconceptions about GA.
GA Serving America explains the many varied aspects of general aviation, from flying for fun or business, to law enforcement and medevac, to overnight delivery service and agricultural application (crop-dusting). Aimed primarily at the general public and government officials and legislators, the site has also proven useful to pilots as a source for information when trying to explain the allure of flying.
With more than 400,000 members, AOPA is the world's largest civil aviation organization, dedicated to protecting the interests of general aviation. GA Serving America is just one example of the association's outreach to the non-flying public to explain the benefits of GA.