GA industry announces 'Climbing. Fast.' campaign
Focused on sustainability progress, commitment to net-zero
Leaders from general aviation associations and entities gathered at the National Business Aviation Association Business Aviation Convention and Exhibition in Las Vegas on October 17 to announce the “Climbing. Fast.” initiative, a new advocacy campaign designed to spotlight how GA is making progress on its goal of achieving net-zero carbon emissions from flight.
The multimedia effort is designed to “coordinate and elevate a message about the game-changing technologies that are fostering business aviation sustainability on the ground and in the air.”
“What business aviation contributes to society is immeasurable and its commitment to sustainability unmatched. The ‘Climbing. Fast.’ initiative will help showcase the industry’s resolve toward positive change through sustainable programs, and the Aircraft Owners and Pilots Association is pleased to support this admirable campaign,” said AOPA President Mark Baker.
As a cross-platform public affairs campaign, the “Climbing. Fast.” program will spread the industry's message about sustainability through a dedicated website, advertising, video, a multichannel social media presence, and a targeted media relations program. The “Climbing. Fast.” campaign will emphasize business aviation’s value as an incubator for innovation. For example, investments in airplane winglets, lightweight airframe composites, satellite-based navigation systems, and other carbon-cutting technologies have led to a decrease in emissions from business aircraft by 40 percent in just four decades, while new business aircraft are up to 35 percent more efficient than the previous generation.
The “Climbing. Fast.” initiative will also highlight the pioneering work toward making its net-zero carbon emissions goal a reality, a combined effort that includes development of eco-friendly aircraft that use ultra-efficient engines, and alternative energy sources such as hybrid, electric, and even hydrogen-powered propulsion. The campaign also supports the production of sustainable aviation fuels that can reduce net-carbon emissions by 80 percent, along with the use of smarter, faster, more efficient flight routing that requires less energy.
