Golf legend and accomplished businessman Arnold Palmer is lending his voice to support the value of business aviation to citizens, companies, and communities in a new video and print advertising campaign for No Plane No Gain, the advocacy program jointly sponsored by the National Business Aviation Association (NBAA) and the General Aviation Manufacturers Association (GAMA).
The new advertising, rolled out during NBAA’s annual convention in Orlando, Fla., includes three print ads and three 30-second video ads. The print and video ads complement one another, and build upon the efforts already undertaken through the No Plane No Gain program to educate policymakers and opinion leaders about the value of business aviation to citizens, companies, and communities across the United States.
With a simple, yet powerful delivery, Palmer speaks to the benefits of business aviation in the ads and responds to those who would devalue the use of an airplane for business. For example, in one print ad, Palmer states: “People who build business airplanes make things fly. People who use them make things happen. A few others make things up.” In one of the video spots, Palmer states plainly: “For more than 50 years, using business airplanes is the single most productive thing I have done.”
Addressing the large crowd gathered at the Opening General Session, Palmer explained why he felt compelled to lend his voice to the No Plane No Gain program. “I know the value of business airplanes,” Palmer said. “I know what they have done for me and my companies. I know how important they are to my hometown. And I know how important they are to this country. So I wanted to speak out and help set the record straight.”